Data Deletion Instructions

The fastest way is inside the app: open Profile, tap Delete account, and confirm. This permanently deletes your account and data and signs you out. It can't be undone.

If you can't use the app, or you never created an account (for example you took part in a scanning session run by our team), email us at afrid@bluemooninnovations.com with the subject line "Data Deletion Request," from the phone number or email associated with your account (or include your registered phone number in the message so we can locate your profile).

Once your request is verified, we delete from our systems:

• Your profile (name or nickname, phone number, date of birth, gender, height, weight, addresses)
• Your synced and logged health data (steps, sleep, water, meals, mood, vitals) and health scores
• Your uploaded health reports and the values extracted from them
• Your BeBe conversations and the facts BeBe remembered about you
• Your challenge progress, points, badges and collectibles
• Your family group membership
• Your scan images, follicle detection results and generated reports
• Your files stored in the app, such as walk-route images and photos you shared

Order and payment records may be kept where we're required to hold them for accounting or legal reasons; they are no longer linked to a usable account.

Content you already sent to other people, such as messages or gifts sent to a family member, may remain visible to them.

Messages already delivered to you via WhatsApp remain in your own WhatsApp message history, which is outside our control. If we sent you a report link, deleting your account will make that link stop working, but it won't remove the message thread itself from your phone.

If your de-identified, aggregated scan data has already been included in a research submission at the time of your request, we can't retract it from that specific submission, but we will stop using your data in any future work and delete it from our active systems.

Data already sent to our AI service providers to generate a response is handled by them under their own retention terms; we don't keep it on your behalf after your account is deleted.

Deleting in the app takes effect right away. We aim to process email requests within 30 days of verifying your identity.

Contact afrid@bluemooninnovations.com with any questions about this process.